What I do & how
Services
20+ years designing digital products, interfaces and brand systems: visually refined, user-friendly and built to scale for distributed B2B and B2C teams worldwide.
UX / UI Design
Turning business goals and technical requirements into intuitive, scalable interfaces: from user flows and wireframes to interactive prototypes and high-fidelity mockups.
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Product & SaaS Design
Enterprise-grade platforms, web apps and data-rich dashboards for B2B and B2C: including UI modernization of legacy systems and responsive redesigns of enterprise portals.
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Design Systems
Scalable component libraries and design tokens that keep product teams consistent, accelerate development handoff and shorten time-to-market.
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Visual Design & Art Direction
Refined visual systems, branding and art direction that give products and campaigns a distinctive, cohesive voice across every touchpoint.
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Motion & Multimedia
Educational video tutorials, product demos and motion graphics that support onboarding and marketing: bringing products to life beyond the static screen.
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Frontend
Responsive HTML & CSS that bridges design and build, so the final product matches the design exactly across devices.
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Specialist services
How I work
Discover
Audit, research, analytics and competitor analysis to understand users and goals.
Define
Translate business goals and requirements into clear priorities and user flows.
Design
Wireframes, prototypes and high-fidelity UI built on a scalable design system.
Test
Usability testing and stakeholder reviews to reduce friction and refine.
Deliver
Documented systems and developer handoff, built to scale and last.
Why work
with me
Two decades, global collaboration
20+ years designing across agencies, product teams and freelance engagements. I work asynchronously and collaboratively with distributed teams worldwide.
Strategy, not just pixels
I design for outcomes, not decoration. Every screen starts from your business goals and your users' real needs: so the work moves the numbers, not just the mood board.
Systems that scale
I don't hand over one-off pages. I build design systems and component libraries your team can keep extending for years: without the experience quietly drifting apart.
End to end, one designer
Research, UX, UI, motion and developer hand-off: one person across the whole journey, so nothing gets lost in translation between stages.
Built for hand-off
Clean files, documented components and clear developer specs. What you approve in design is what ships: pixel for pixel, no surprises.
A real collaborator
I work inside your team, not at arm's length: reviews, workshops and honest feedback. The best work comes from many carefully considered conversations.
Skills & tools
Design & Tools
Figma · Adobe Creative Suite (Photoshop, Illustrator, InDesign, Animate) · Sketch · Adobe XD · Miro
UX / UI
Wireframing · Prototyping · User research · Usability testing · Mock-ups · Design systems
Visual & Motion
Video editing · Motion graphics · Animation
Frontend
HTML & CSS · Responsive design
Soft Skills
Cross-functional collaboration · Creative problem-solving · User empathy · Communication · Adaptability
Languages & Reach
Distributed global teams · Asynchronous collaboration · Localization-ready UI for 25+ languages