Digital art direction · Brand, web and motion
One visual direction across every digital touchpoint
I define and apply visual direction across websites, interfaces, campaigns, imagery and motion so different outputs feel like one considered experience instead of unrelated production work.
Who it is for
- Brands launching across several channels
- Agencies needing senior visual leadership
- Teams whose product and marketing feel disconnected
Big Chill
Digital art direction and ecommerce
What I deliver
- Creative territories and visual principles
- Typography, colour, layout and image direction
- Website and interface art direction
- Campaign and motion direction
- Design critique and quality control
- Guidelines for consistent production
How I work
Visual direction begins with the brand idea, audience and role of each channel.
I establish the system through representative applications, then guide execution so consistency does not become repetition.
Common questions
How is art direction different from design?
Art direction defines the visual logic connecting outputs; design applies it to specific deliverables. I often do both.
Can you use existing guidelines?
Yes. I can translate established guidelines into a stronger digital language without unnecessary rebranding.
Related services
Extend the visual direction into a broader, connected brand experience through identity design, motion and complementary digital services.