FedEx internal communications hub

A unified gateway for a large, distributed workforce.

This case study brings together the Daily Ground Online programme for FedEx Ground and the wider internal communications work for FedEx Logistics. The central challenge was the same: replace fragmented employee sites with a dependable place for news, resources, collaboration and company culture.

Daily Ground Online served more than 25,000 employees. It needed to support personalised regional and manager-only content, employee contributions and secure access without making everyday tasks harder to find.

One platform had to work for different roles, regions and levels of access.

Employees arrived with very different goals: reading company news, finding operational resources, locating documentation, contributing stories or accessing information intended only for their region or manager group.

The existing sites were separate and inconsistent. The new experience needed to unify them, support secure LDAP single sign-on and remain clear across desktop, tablet and mobile.

Structure before aesthetics.

Working with FedEx stakeholders and content owners, I reorganised the sitemap around employee tasks rather than the company’s internal structure. Clear content groups and predictable page patterns made a large communications platform easier to scan and manage.

I rejected page-by-page styling in favour of reusable patterns. That decision kept the experience consistent while giving different teams enough flexibility to publish the content they needed.

I designed a toolkit, not a set of pages.

Internal communications change every day. Editors needed to publish announcements, articles, documentation, galleries and employee stories without requesting a new template for each format. I designed a modular component library that kept those formats visually consistent.

The system gave content owners flexibility while protecting hierarchy, accessibility and brand coherence across the platform.

Employees don't read company updates only from a desk.

Whether checking news from a warehouse floor, reviewing documentation on a tablet, or accessing HR resources on mobile, the experience had to perform across every screen. Every layout was designed responsively from the beginning: navigation, spacing, typography and hierarchy tuned for readability on any device.

A single, scalable communications gateway.

The final experience brought previously separate employee sites into one responsive platform. Task-based navigation, reusable publishing patterns, personalised content and secure access gave FedEx a clearer foundation for internal communication across a workforce of more than 25,000 people.