Brand Identity · Web Design
Be Unique brand and website design
A distinctive brand and website built to live up to its own name.
A brand identity and website with an expressive, confident visual language: designed to feel as distinctive as the name promises.
The Challenge
Earn a name like "Be Unique".
A brand built on standing out can't look like everyone else. The work was to create a visual language with genuine personality: bold and memorable: while keeping the website clear and easy to use.
The Approach
A confident identity carried through to an expressive web experience.
I developed an identity with a distinctive type and colour personality, then carried that energy into the website: strong layouts, generous imagery and considered detail: exploring more than one homepage direction to find the right balance of character and clarity.
“If the brand is called Be Unique, the design has no excuse to be ordinary.”Miguel Mendonça, on designing Be Unique
The Outcome
One visual direction across identity and website.
The final direction connected the identity and website through one recognisable typographic and colour system. Multiple homepage explorations helped test how far the visual expression could go without weakening hierarchy or usability.
What I delivered
- 01 Brand identity & visual language
- 02 Homepage concepts
- 03 Website design & layouts
- 04 Responsive UI
